All the way from sunny Southern California and bringing with them the Cali style and flavor, ELISON RD is a less than 6 month- old fashion boutique located on the Pearl Street Mall in Boulder. Fashion mavens Liz Sontag and Christian Petronelli have partnered on this third adventure, expanding their vision to Colorado. Their first store in Seal Beach, CA opened in 2011 and two years later a second store in Long Beach CA led to their Boulder opening in March of this year; holding true to their vision of continued expansion.
Liz & Christian’s vision for their ELISON RD clothing brand is to provide women of any age with affordable styles, meeting individual needs, within their local communities. With the goal of creating a welcoming environment and providing their customers, styles that they will love. The ELISON RD customer base is extremely supportive. Being locally owned, communities understand the significance of shopping small. “Having our customers feel like family to us makes us forever grateful”
When searching out their inventory purchases, ELISON RD strives to find clothing and accessories that are comfortable, trendy and well made to sell at a reasonable price. Liz will reorder products for each store that tend to do well, while searching for other styles and prints., “If you like it, buy it in every color” is her motto when choosing new items. She will balance her purchases to flatter different body types, focus on versatility, comfort and items that can be styled multiple ways; which is appealing to a wider age range. Words like “bohemian,” “beachy,” and “flowy” are commonly used when trying to characterize their style, and let’s not forget “edgy” which describes their leather jackets, booties and graphic tees. They also have feminine styles found in the flowy, colorful dresses, rompers and skirt sets which accommodate different body types along with the classic, timeless staples for the woman who loves simplicity. Their selection of accessories varies and the ELISON RD team will always help their customers style the different looks they select.
Some of their favorite and popular pieces in the store are the skirt sets, Peruvian leather weekenders for travel, Pamela V’s unique bags, the Brixton hats (exclusively at ELISON RD Boulder) and the ‘Fiddler Cap.’ which gives an edgier look to an outfit. The maxi skirt with a matching crop top, paired with simple jewelry and Dolce Vita heels is the look I went with for #100DAYSOFDENVERFASHION.
The collaboration within social media has been instrumental in discovering new brands to carry and their customer base instantly knows about their new arrivals via posts on their Instagram page @ELISON_RD. With the challenges of having stores within different states, the ELLISON RD team works extremely well together realizing communication is key when running a business and it takes everyone working together to be successful. With all the positive response and endless love that their new home in Boulder is receiving, it’s very clear both Liz and Christian along with their CA and CO teams are on the right path!
If you love this look be sure to shop it online Elison RD or visit them in their Boulder store.