When a fashion loving, stylish Debra Mazur leaves her big city of New York to settle down in Colorado you know she is bringing nothing but fireworks with her. Debra, owner and buyer for Common Era, has more than 27 years’ experience in the fashion retail industry. Her store, Common Era, means ‘a measure of time’. Debra relates fashion to an era that we live in; “fashion is always current and always moving forward, clothes that represent the here and now” and this is exactly what her store is all about.
Debra opened Common Era Boulder in 1999 and as her business grew so did the demand to open another store. Outgrowing the first location, Debra opened Common Era Denver in 2007 to continue providing her loyal customers unique, fun and quality clothes along with the fashion sense that has become synonymous with Common Era. It is always her mission to change women’s lives through fashion by very delicately, helping them navigate the daunting trends, while using her customers already existing wardrobes to supply the missing pieces. Even back in high school, Debra toyed with her school uniform and would redesign her skirts to make them look more stylish.
Debra’s vision for Common Era is to give her customers a sense of a big city style with small town prices. Which gives attribute to her reasonably pricing of the items. Her inventory vision considers how each customer is unique with the importance of finding the right trend to boost their self-esteem. When you are given the opportunity to be styled by Debra, she picks from one’s energy to select an outfit that makes you feel confident. The only way to describe the fashion style in Common Era would be ‘clothes that are casual and interesting with a bit of drama, that are wearable every day’.
Her trendy clothes are neatly styled in a rack to create a visual of an outfit that you might want to take home. Today my fashion fate is in the hands of Debra, and who better, as we try to get an outfit that will showcase Common Era for my 100 days of Denver Fashion. Like a scientist trying to find a cure, she approaches the clothes with a mental calculation giving quick stares and slight nods towards me and within seconds a full outfit has been conjured up. And with no surprise, I love it.
With the rapid wave of technology giving way to online shops, brick and mortar needs to engage their audience with a new interaction. They’re online presence has helped generate new customers because many women don’t have time to shop, so they resort to this impersonal experience. The downside that Debra sees in this trend is that they miss out on the whole boutique experience which she considers ‘personal, instructive and a ton of fun’. This said, Debra has remained true to her vision since the inception of Common Era and this boutique experience she has created will keep you coming back for more!
Everything I wore is from Commonera and you can shop this whole look by visiting them in Boulder or their Denver store and be sure to follow them on Instagram @commonera for more cool outfits.